Campaign
Flemish Eye Fund: a warm gift
Gerelateerde dienst
Direct Mail
Organisation
Flemish Eye Fund
Campaign theme
Training of Whizzy and other guide dogs for the blind
A shopping bag is also just a shopping bag. So we went looking for a special interpretation of it for vlaamsoogfonds. That ended up being a tromp l'oeil. With the bag's handles, you dog in training seems to take Whizzy by the reins and let him out while shopping. We also opted for a non-ordinary cover: a polybag printed with a drawn Whizzy plus a teaser to further increase the pack's opening power.
The whole thing was well received: the response from active donors well rounded the mark of double digits.
