Service
Direct Mail
Direct Mail: a powerful and reliable choice
In a digital world, a letter on the mat is more than nostalgia; it is a warm, personal message that really gets in. Direct Mail remains one of the most effective ways to touch and engage donors.
Why choose Direct Mail?
1. Higher efficiency
Physical mail stands out. Whereas digital messages often get lost in the masses, a letter does get attention. Especially with target groups that are less active digitally, you see higher response rates to paper campaigns.
2. More engagement
A personalised letter feels real. Your donor feels seen and appreciated, which creates a stronger emotional bond that translates into donations.
3. Less noise, more impact
In a world full of e-mails and notifications, the mailbox is often surprisingly empty. So your message comes in stronger, AND stays visible longer - on the kitchen table, the notice board or the fridge.
4. Trust and credibility
Paper exudes care and attention. Professionally designed mail inspires trust. And a credible image of your organisation is crucial in fundraising.
5. Targeted segmentation
We tailor each mailing to the donors' giving behaviour and interests. This is how we increase the relevance and return on investment of your campaign.
6. Creative freedom
From impressive calendars to little extras, paper gives you the chance to surprise (potential) donors. Form and content reinforce each other and leave a lasting impression.
"Letters to active donors remain the lifeblood of healthy fundraising."
– Head of Fundraising Strategy
What DSC can do for you
Our team of specialists offers a complete package: from strategy and creation of your campaign to dispatch and analysis of results.
Strategy that works
We analyse your target audience and determine the best approach together. We draw up a data-driven strategy fully tailored to your organisation's objectives.
Creation that connects
Our copywriters and designers create campaigns that stand out and touch. Always in your tone of voice, always with your message in the spotlight.
Worry-free production
Our colleagues from our sister company Direct Operations cooperate with reliable printers and logistics partners. Everything is taken care of down to the last detail, both in Belgium and abroad.
Analysis that helps further
After sending, we measure what works - and what could be better. We use those insights to make your next campaign even more effective.
Proud to work with
