Service
Predictive modelling
Predictable impact for your fundraising
Since 2017, DSC has been using predictive modelling to make fundraising campaigns more efficient and profitable. Based on historical data, statistics and analysis of donation behaviour, we select exactly those donors most likely to give.
Now even smarter with Squark
Recently, DSC started deploying Squark, an advanced AI platform developed specifically for non-profit fundraising. A comparative analysis with our internal models showed that Squark performed just better. We are therefore gradually converting our existing selection methods to this technology.
"With predictive modelling - enhanced by Squark - you reduce the cost of your campaigns as well as increase your net revenue."
– Senior Data Scientist
What does this mean for your organisation?
We build a predictive model based on your own data. Thanks to this personalised approach, you address your target group in the most efficient way. Because we only select the people with the highest donation potential, you immediately save on printing and postage costs. And because the response rate increases, so does your income.
Conclusion: more accuracy, better response and higher net income - without the need for your own technical knowledge. Our data specialists deploy Squark smartly, fully tailored to your donor base.
Do you work with Fundflow? Good news: Squark can integrate seamlessly with that.
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