What does Meta's advertising restriction mean for non-profit organisations in Belgium?

What does Meta's advertising restriction mean for non-profit organisations in Belgium?

Starting 6 October 2025, Meta will introduce a major change: advertisements related to social issues, elections, and politics will no longer be allowed across the European Union. This decision follows new EU regulations on the transparency and targeting of political advertising (TTPA).

For social profit organisations, this is a real gamechanger. But at DSC, we’re ready to guide you through this new digital landscape.

What exactly is changing?

Meta now classifies the following topics as “sensitive” and will no longer allow paid ads related to them:

• Politics: elections, referendums, or political parties
• Social issues: civil rights (LGBTQ+, women’s rights, religion), environment & climate, health, migration, economy & inequality, safety, and governance

Any ad that takes a stance on these topics will be rejected. Meta will also review not only the ad’s visuals and text but also the landing page.

What does this mean for your organisation?

For non-profits and NGOs, this is a significant limitation: paid campaigns on their core missions will no longer be possible. Examples:

• A campaign promoting equal rights for women → rejected
• An environmental group calling for climate action → rejected
• A health NGO advocating for affordable care → rejected

However, communication on Meta remains possible - as long as the message is neutral and informative, without expressing a social or political opinion. Below are a few examples that, according to Meta’s preliminary communication, are still allowed.

• Health & wellbeing
  • Allowed (informative, neutral)
    • “Our new helpline is available every day from 9 a.m. to 10 p.m.”
    • “Register for our information session on healthy eating.”
    • “Discover our new brochure on caregiving. You can download it for free.”
  • Not allowed (advocacy)
    • “Everyone has the right to accessible healthcare.”
    • "Everyone has the right to accessible healthcare.”
• Fundraising (general)
  • Allowed
    • “Support our organisation with a donation. Learn more about our projects on our website.”
    • “Donate and help us reach more families.”
    • “Become a monthly donor. Every contribution counts.”
  • Not allowed
    • “Help us fight inequality.”
    • “Together, we can end poverty.”

Find more examples through this link: Meta EU Update, p.6-7

How DSC helps you move forward

At DSC, we don’t let changing rules slow us down. We adapt. And we keep delivering results. Here’s how we can support your organisation:

• Smart copywriting: avoiding trigger words without weakening your message.
• Correct ad settings: ensuring your campaigns comply with all Meta policies and your account stays safe.
• Broad media mix: combining Meta with other digital channels so your fundraising doesn’t depend on one platform.
• Innovation first: we stay on top of trends and technology to keep you growing.

These new rules change the playing field, but not your mission. With the right strategy and media mix, digital fundraising remains a powerful tool for impact.

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Do you have questions about how these new rules affect your campaigns? Get in touch. Our specialists are here to help.