A tote bag is just a tote bag, which is why we went in search of a special interpretation – unique for vlaamsoogfonds. And what we came up with was an optical illusion. The handles on the bag make it look like you’re holding the reins to train your guide dog, Whizzy, while you’re out shopping. We also opted for an unusual envelope: a poly bag printed with a picture of Whizzy, plus a teaser to further tempt recipients to open the pack.
The whole package was very popular, with the response rate from active donors reaching double figures.