{"id":1179,"date":"2025-10-08T13:28:31","date_gmt":"2025-10-08T11:28:31","guid":{"rendered":"https:\/\/www.dsc.be\/?post_type=cpt_news&#038;p=1179"},"modified":"2025-12-19T11:52:03","modified_gmt":"2025-12-19T10:52:03","slug":"metas-advertentiebeperking-voor-nonprofits","status":"publish","type":"cpt_news","link":"https:\/\/www.dsc.be\/en\/news\/metas-advertentiebeperking-voor-nonprofits\/","title":{"rendered":"What does Meta's advertising restriction mean for non-profit organisations in Belgium?"},"content":{"rendered":"<p>Starting 6 October 2025, Meta will introduce a major change: advertisements related to social issues, elections, and politics will no longer be allowed across the European Union. This decision follows new EU regulations on the transparency and targeting of political advertising (TTPA).<\/p>\n<p>For social profit organisations, this is a real gamechanger. But at DSC, we\u2019re ready to guide you through this new digital landscape.<\/p>\n<h4>What exactly is changing?<\/h4>\n<p>Meta now classifies the following topics as \u201csensitive\u201d and will no longer allow paid ads related to them:<\/p>\n<ul>\n<li>Politics: elections, referendums, or political parties<\/li>\n<li>Social issues: civil rights (LGBTQ+, women\u2019s rights, religion), environment &amp; climate, health, migration, economy &amp; inequality, safety, and governance<\/li>\n<\/ul>\n<p><strong>Any ad that takes a stance on these topics will be rejected.<\/strong> Meta will also review not only the ad\u2019s visuals and text but also the landing page.<\/p>\n<h4>What does this mean for your organisation?<\/h4>\n<p>For non-profits and NGOs, this is a significant limitation: paid campaigns on their core missions will no longer be possible. Examples:<\/p>\n<ul>\n<li>A campaign promoting equal rights for women \u2192 rejected<\/li>\n<li>An environmental group calling for climate action \u2192 rejected<\/li>\n<li>A health NGO advocating for affordable care \u2192 rejected<\/li>\n<\/ul>\n<p>However, communication on Meta remains possible - as long as the message is neutral and informative, without expressing a social or political opinion. Below are a few examples that, according to Meta\u2019s preliminary communication, are still allowed.<\/p>\n<ul>\n<li><strong>Health &amp; wellbeing<\/strong>\n<ul>\n<li><span style=\"text-decoration: underline;\">Allowed (informative, neutral)<\/span>\n<ul>\n<li>\u201cOur new helpline is available every day from 9 a.m. to 10 p.m.\u201d<\/li>\n<li>\u201cRegister for our information session on healthy eating.\u201d<\/li>\n<li>\u201cDiscover our new brochure on caregiving. You can download it for free.\u201d<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\">Not allowed (advocacy)<\/span>\n<ul>\n<li>\u201cEveryone has the right to accessible healthcare.\u201d<\/li>\n<li>\"Everyone has the right to accessible healthcare.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Fundraising (general)<\/strong>\n<ul>\n<li><span style=\"text-decoration: underline;\">Allowed<\/span>\n<ul>\n<li>\u201cSupport our organisation with a donation. Learn more about our projects on our website.\u201d<\/li>\n<li>\u201cDonate and help us reach more families.\u201d<\/li>\n<li>\u201cBecome a monthly donor. Every contribution counts.\u201d<\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\">Not allowed<\/span>\n<ul>\n<li>\u201cHelp us fight inequality.\u201d<\/li>\n<li>\u201cTogether, we can end poverty.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Find more examples through this link: <a href=\"https:\/\/efa-net.eu\/wp-content\/uploads\/2025\/09\/META_EU_Update_Ads_about_Social_issues_Elections_or_Politics.pdf?ct=t(EMAIL_CAMPAIGN_09_30_2025)&amp;mc_cid=9498f51979&amp;mc_eid=5d74fd397c\" target=\"_blank\" rel=\"nofollow noopener\">Meta EU Update, p.6-7<\/a><\/p>\n<h4>How DSC helps you move forward<\/h4>\n<p>At DSC, we don\u2019t let changing rules slow us down. We adapt. And we keep delivering results. Here\u2019s how we can support your organisation:<\/p>\n<ul>\n<li><strong>Smart copywriting<\/strong>: avoiding trigger words without weakening your message.<\/li>\n<li><strong>Correct ad settings<\/strong>: ensuring your campaigns comply with all Meta policies and your account stays safe.<\/li>\n<li><strong>Broad media mix<\/strong>: combining Meta with other digital channels so your fundraising doesn\u2019t depend on one platform.<\/li>\n<li><strong>Innovation first<\/strong>: we stay on top of trends and technology to keep you growing.<\/li>\n<\/ul>\n<p>These new rules change the playing field, but not your mission. With the right strategy and media mix, digital fundraising remains a powerful tool for impact.<\/p>\n<p>________________________________________<\/p>\n<p>Do you have questions about how these new rules affect your campaigns? <a href=\"https:\/\/www.dsc.be\/en\/contact\/\" target=\"_blank\" rel=\"nofollow\">Contact us<\/a>. Our specialists are here to help.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting 6 October 2025, Meta will introduce a major change: advertisements related to social issues, elections, and politics will no longer be allowed across the European Union.<\/p>","protected":false},"featured_media":1180,"template":"","class_list":["post-1179","cpt_news","type-cpt_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_news\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_news"}],"about":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/types\/cpt_news"}],"version-history":[{"count":5,"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_news\/1179\/revisions"}],"predecessor-version":[{"id":1223,"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_news\/1179\/revisions\/1223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/media\/1180"}],"wp:attachment":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/media?parent=1179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}