{"id":74,"date":"2025-04-04T10:16:35","date_gmt":"2025-04-04T08:16:35","guid":{"rendered":"https:\/\/www.dsc.be\/?post_type=cpt_service&#038;p=74"},"modified":"2026-02-17T11:49:41","modified_gmt":"2026-02-17T10:49:41","slug":"digital-fundraising","status":"publish","type":"cpt_service","link":"https:\/\/www.dsc.be\/en\/services\/digital-fundraising\/","title":{"rendered":"Digital fundraising"},"content":{"rendered":"<section class=\"block b-quote block__spacer-top block__spacer-bottom\">\n    <div class=\"container\">\n        \n        \n        <div class=\"u-bg-secondary-light-texture-dark u-rounded-lg p-20 p-lg-50 mt-100 mt-lg-50\">\n            <div class=\"row\">\n                                    <div class=\"u-max-width-200 u-max-width-lg-400 col-lg-4 mb-30 mb-lg-0\">\n                        <div class=\"u-mask mt-n100 mt-lg-n150\">\n                            <img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.dsc.be\/wp-content\/uploads\/2025\/04\/Annelies-800x800.jpg\" class=\"img-fluid\" alt=\"Annelies Belsack van DSC\" title=\"Annelies\" \/>                        <\/div>\n                    <\/div>\n                                <div class=\"col-lg-8\">\n                                            <div class=\"b-quote__quote has-info bg-light bg-opacity-25 u-bg-blur-4 text-white p-30\">\n                            <p class=\"h4 fw-normal u-font-family-base\">\"By bridging the gap between print and digital, we reach more donors, and inspire greater generosity.\u201d<\/p>\n                        <\/div>\n                                                    <div class=\"position-relative\">\n                                <div class=\"b-quote__info__corner\"><\/div>\n                                <div class=\"b-quote__info bg-light bg-opacity-25 u-bg-blur-4 text-dark p-20\">\n                                                                            <span class=\"u-font-family-heading\">\n                                            Annelies Belsack                                        <\/span>\n                                                                                                                <br>\n                                                                                                                <span class=\"u-font-family-heading no-translate\" data-no-translation=\"\">\n                                            &#8211; Digital Product Manager                                        <\/span>\n                                                                    <\/div>\n                            <\/div>\n                                                            <\/div>\n            <\/div>\n        <\/div>\n\n        \n    <\/div>\n<\/section>\n\n<section class=\"block b-text block__spacer-top block__spacer-bottom\">\n    <div class=\"container\">\n        <div class=\"\">\n                            <!-- Options Text -->\n                                \n    <div class=\"block__global-title anim-elem mb-20\">\n                    <div class=\"d-block text-start\">\n                <h2 class=\"d-inline-block text-secondary-light anim-elem mb-0\">Online donations and digital forms<\/h2>\n            <\/div>\n                            <\/div>\n                <div class=\"row w-100\">\n                                            <div class=\"text-body u-text-md text-start col-lg-8\">\n                            <div id=\"online-giften\"><\/div>\n<p>Online payments are now firmly established, including among people aged 65 and over. A user-friendly and secure online donation option is therefore essential for every organisation.<\/p>\n<p>DSC supports you with:<\/p>\n<ul>\n<li><strong>A strong \u201cMake a Donation\u201d button on your website.<\/strong><br \/>\nSo visitors can donate quickly and safely in just a few clicks.<\/li>\n<li><strong>Secure and conversion-focused online donation forms.<\/strong><br \/>\nDesigned to reduce barriers and increase donations.<\/li>\n<li><strong>Integration of QR codes into Direct Mail campaigns.<\/strong><br \/>\nConnecting printed communication directly to online donations. To make giving easier.<\/li>\n<li><strong>Personalised links from emails to online donation pages.<\/strong><br \/>\nGuiding donors to a relevant donation form.<\/li>\n<li><strong>Conversion optimisation of your donation process.<\/strong><br \/>\nWe analyse and improve how your visitors convert into donors.<\/li>\n<\/ul>\n<p>Our preferred partner is <strong><a href=\"https:\/\/koalect.com\/nl\/\" target=\"_blank\" rel=\"nofollow noopener\">Koalect<\/a><\/strong>, a Belgian solution. We also have experience with other platforms and integrations.<\/p>\n<p>Did you know that more and more donors give via QR codes and grant permission for further communication? Every online donation is an opportunity to build a lasting connection.<\/p>\n<div id=\"emailmarketing\"><\/div>\n                        <\/div>\n                                    <\/div>\n                \n    <div class=\"mt-40\">\n        <div class=\"block__global-link anim-elem d-flex flex-wrap flex-row u-gap-30 align-items-center justify-content-start\">\n                            <a class=\"btn btn-primary\" rel=\"nofollow\" href=\"https:\/\/www.dsc.be\/en\/contact\/\" target=\"_blank\">\n                    Contact us                    <i class=\"fh-icon\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" class=\"bi bi-arrow-right-short\" viewbox=\"0 0 16 16\">\n                            <path fill-rule=\"evenodd\" d=\"M4 8a.5.5 0 0 1 .5-.5h5.793L8.146 5.354a.5.5 0 1 1 .708-.708l3 3a.5.5 0 0 1 0 .708l-3 3a.5.5 0 0 1-.708-.708L10.293 8.5H4.5A.5.5 0 0 1 4 8z\"\/>\n                        <\/svg>\n                    <\/i>\n                <\/a>\n                                <\/div>\n    <\/div>\n                                                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block b-text block__spacer-top block__spacer-bottom\">\n    <div class=\"container\">\n        <div class=\"\">\n                            <!-- Options Text -->\n                                \n    <div class=\"block__global-title anim-elem mb-20\">\n                    <div class=\"d-block text-start\">\n                <h2 class=\"d-inline-block text-secondary-light anim-elem mb-0\">Email marketing for non-profit organisations<\/h2>\n            <\/div>\n                            <\/div>\n                <div class=\"row w-100\">\n                                            <div class=\"text-body u-text-md text-start col-lg-8\">\n                            <p>Email marketing is one of the best converting digital channels in fundraising. It is fast, cost-efficient and easy to combine with your Direct Mail campaigns.<\/p>\n<p>We develop and send:<\/p>\n<ul>\n<li><strong>Personalised emails and newsletters.<br \/>\n<\/strong>Tailored to your donors\u2019 interests, giving history and preferences. Featuring relevant updates, stories and targeted calls for support.<\/li>\n<li><strong>Online donation campaigns aligned with your Direct Mail actions.<\/strong><br \/>\nEnsuring consistent messaging across channels.<\/li>\n<li><strong>Automated follow-up emails after a donation.<\/strong><br \/>\nThank-you messages and next steps that strengthen trust and encourage continued engagement.<\/li>\n<li><strong>Segmentation campaigns based on donor behaviour.<\/strong><br \/>\nTargeted communication tailored to active, inactive or new donors.<\/li>\n<\/ul>\n<p>Email campaigns generate additional online donations and strengthen your relationship with your donors and supporters. It is an essential component of a strong digital fundraising strategy.<\/p>\n<div id=\"leadgen\"><\/div>\n                        <\/div>\n                                    <\/div>\n                \n                                                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block b-text block__spacer-top block__spacer-bottom\">\n    <div class=\"container\">\n        <div class=\"\">\n                            <!-- Options Text -->\n                                \n    <div class=\"block__global-title anim-elem mb-20\">\n                    <div class=\"d-block text-start\">\n                <h2 class=\"d-inline-block text-secondary-light anim-elem mb-0\">Lead generation and digital growth campaigns on social media<\/h2>\n            <\/div>\n                            <\/div>\n                <div class=\"row w-100\">\n                                            <div class=\"text-body u-text-md text-start col-lg-8\">\n                            <p>Recruiting new donors remains a challenge. Digital lead generation makes it possible to reach new contacts and potential donors more quickly.<\/p>\n<p>Through targeted social media campaigns, we help you to:<\/p>\n<ul>\n<li><strong>Grow your email database with high-quality leads.<\/strong><br \/>\nThrough structured digital campaigns deployed several times per year.<\/li>\n<li><strong>Recruit new donors through growth campaigns on Meta and Google.<\/strong><br \/>\nUsing targeted ads and online actions that lead directly to an online donation.<\/li>\n<li><strong>Collect opt-ins for further communication.<\/strong><br \/>\nAllowing you to build future email and fundraising campaigns on a GDPR-compliant basis.<\/li>\n<\/ul>\n<div id=\"seo-sea\"><\/div>\n                        <\/div>\n                                    <\/div>\n                \n    <div class=\"mt-40\">\n        <div class=\"block__global-link anim-elem d-flex flex-wrap flex-row u-gap-30 align-items-center justify-content-start\">\n                            <a class=\"btn btn-primary\" rel=\"nofollow\" href=\"https:\/\/www.dsc.be\/en\/contact\/\" target=\"_blank\">\n                    Contact us                    <i class=\"fh-icon\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" class=\"bi bi-arrow-right-short\" viewbox=\"0 0 16 16\">\n                            <path fill-rule=\"evenodd\" d=\"M4 8a.5.5 0 0 1 .5-.5h5.793L8.146 5.354a.5.5 0 1 1 .708-.708l3 3a.5.5 0 0 1 0 .708l-3 3a.5.5 0 0 1-.708-.708L10.293 8.5H4.5A.5.5 0 0 1 4 8z\"\/>\n                        <\/svg>\n                    <\/i>\n                <\/a>\n                                <\/div>\n    <\/div>\n                                                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block b-text block__spacer-top pb-0\">\n    <div class=\"container\">\n        <div class=\"\">\n                            <!-- Options Text -->\n                                \n    <div class=\"block__global-title anim-elem mb-20\">\n                    <div class=\"d-block text-start\">\n                <h2 class=\"d-inline-block text-secondary-light anim-elem mb-0\">SEO and SEA for non-profit organisations<\/h2>\n            <\/div>\n                            <\/div>\n                <div class=\"row w-100\">\n                                            <div class=\"text-body u-text-md text-start col-lg-8\">\n                            <p>Having a website is not enough. You also need to be found online.<\/p>\n<p>Many organisations notice that their website is mainly visited by people who already know them. With a focused SEO and SEA strategy, you reach new interested audiences.<\/p>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                    <\/div>\n                \n                                                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block b-text pt-0 pb-0\">\n    <div class=\"container\">\n        <div class=\"\">\n                            <!-- Options Text -->\n                                \n    <div class=\"block__global-title anim-elem mb-20\">\n                            <div class=\"d-block text-start\">\n                <h5 class=\"d-inline-block text-secondary h3 anim-elem mt-5 mb-0\">SEO (Search Engine Optimization)<\/h5>\n            <\/div>\n                    <\/div>\n                <div class=\"row w-100\">\n                                            <div class=\"text-body u-text-md text-start col-lg-8\">\n                            <p>With SEO, we ensure that your website ranks better in Google. Without paying for that click.<\/p>\n<p>We can support you with:<\/p>\n<ul>\n<li><strong>Optimisation of your web content for search engines.<\/strong><br \/>\nStructuring and rewriting pages to better match relevant search queries.<\/li>\n<li><strong>Technical recommendations for improved online visibility.<\/strong><br \/>\nAnalysing your website structure and providing concrete improvements to rank better and higher.<\/li>\n<li><strong>Keyword research for non-profit organisations.<\/strong><br \/>\nIdentifying what people actually search for relevant to the topics of your charity.<\/li>\n<li><strong>Content advice for increased organic traffic.<\/strong><br \/>\nHelping you create relevant pages and articles that attract visitors via Google and other search engines.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                        <\/div>\n                                    <\/div>\n                \n                                                                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"block b-text pt-0 block__spacer-bottom\">\n    <div class=\"container\">\n        <div class=\"\">\n                            <!-- Options Text -->\n                                \n    <div class=\"block__global-title anim-elem mb-20\">\n                            <div class=\"d-block text-start\">\n                <h5 class=\"d-inline-block text-secondary h3 anim-elem mt-5 mb-0\">SEA (Search Engine Advertising)<\/h5>\n            <\/div>\n                    <\/div>\n                <div class=\"row w-100\">\n                                            <div class=\"text-body u-text-md text-start col-lg-8\">\n                            <p>With SEA, we set up paid campaigns to achieve faster visibility in search engines.<\/p>\n<p>DSC can support you with:<\/p>\n<ul>\n<li><strong>Setting up Google Ads campaigns.<\/strong><br \/>\nCreating targeted ads that appear when users search for relevant topics.<\/li>\n<li><strong>Search ads aimed at potential donors.<\/strong><br \/>\nTargeting people with a higher likelihood to donate.<\/li>\n<li><strong>Performance analysis, budget management and optimisation.<\/strong><br \/>\nMonitoring results and adjusting campaigns to maximise your budget.<\/li>\n<\/ul>\n<p>SEO builds sustainable online visibility over time.<br \/>\nWhile SEA delivers faster, measurable results through targeted paid campaigns.<\/p>\n<p>A website is not just a business card, but an active fundraising channel.<\/p>\n                        <\/div>\n                                    <\/div>\n                \n                                                                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n    <section class=\"block b-cta block__spacer-top block__spacer-bottom\">\n                    <div class=\"container-fluid\">\n                    <div class=\"bg-secondary rounded text-white py-100 px-30 u-overlay--gradient\" style=\"background: url(https:\/\/www.dsc.be\/wp-content\/uploads\/2025\/04\/Digital-Fundraising-1600x650.jpg) no-repeat 50% 20%; background-size: cover;\">\n                <div class=\"container position-relative u-z-index-lvl1\">\n                    <div class=\"row\">\n                        <div class=\"col-lg-8\">\n                            <div class=\"d-flex flex-column align-items-start justify-content-center\">\n                                <div class=\"text-white\">\n                                    \n    <div class=\"block__global-title anim-elem mb-20\">\n                    <div class=\"d-block text-start\">\n                <h2 class=\"d-inline-block text-white text-uppercase anim-elem mb-0\">Ready to strengthen your digital fundraising?<\/h2>\n            <\/div>\n                            <\/div>\n                                <\/div>\n                                                                    <div class=\"text-white mb-20\">\n                                        <p>Would you like more online donations, a growing donor base and better visibility on Google?<\/p>\n<p>We would be happy to think along with you about a tailored digital strategy. Feel free to contact us.<\/p>\n                                    <\/div>\n                                                            <\/div>\n\n                                                            <div class=\"d-flex flex-row align-items-start flex-wrap m-n10\">\n                                                                            <a class=\"btn btn-primary m-10\" rel=\"nofollow\" href=\"https:\/\/www.dsc.be\/en\/contact\/\" target=\"_blank\">\n                                            Contact us                                            <i class=\"fh-icon\">\n                                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" fill=\"currentColor\" class=\"bi bi-arrow-right-short\" viewbox=\"0 0 16 16\">\n                                                    <path fill-rule=\"evenodd\" d=\"M4 8a.5.5 0 0 1 .5-.5h5.793L8.146 5.354a.5.5 0 1 1 .708-.708l3 3a.5.5 0 0 1 0 .708l-3 3a.5.5 0 0 1-.708-.708L10.293 8.5H4.5A.5.5 0 0 1 4 8z\"\/>\n                                                <\/svg>\n                                            <\/i>\n                                        <\/a>\n                                                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n            <\/section>","protected":false},"excerpt":{"rendered":"<p>Digital fundraising is today an essential part of a successful fundraising strategy. Not as a replacement for Direct Mail, but as a reinforcement within an integrated approach.<\/p>","protected":false},"featured_media":381,"template":"","class_list":["post-74","cpt_service","type-cpt_service","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_service\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_service"}],"about":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/types\/cpt_service"}],"version-history":[{"count":90,"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_service\/74\/revisions"}],"predecessor-version":[{"id":1458,"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/cpt_service\/74\/revisions\/1458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/media\/381"}],"wp:attachment":[{"href":"https:\/\/www.dsc.be\/en\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}