Service
Digital fundraising
Strengthen your fundraising with online marketing and online donations
Digital fundraising is today an essential part of a successful fundraising strategy. Not as a replacement for Direct Mail, but as a reinforcement within an integrated approach.
While print creates emotional engagement and a tangible contact moment, digital campaigns are fast to deploy, cost-efficient and fully measurable. At DSC, we help you find the right mix, tailored to your objectives and budget.
You can rely on DSC for:
- Online donations and conversion-focused donation forms: through Koalect or other platforms
- QR codes integrated into Direct Mail campaigns
- Email marketing for non-profit organisations
- Lead generation and digital growth campaigns on social media
- SEO and SEA for increased website traffic and online donations
"By bridging the gap between print and digital, we reach more donors, and inspire greater generosity.”
– Digital Product Manager
Online donations and digital forms
Online payments are now firmly established, including among people aged 65 and over. A user-friendly and secure online donation option is therefore essential for every organisation.
DSC supports you with:
- A strong “Make a Donation” button on your website.
So visitors can donate quickly and safely in just a few clicks. - Secure and conversion-focused online donation forms.
Designed to reduce barriers and increase donations. - Integration of QR codes into Direct Mail campaigns.
Connecting printed communication directly to online donations. To make giving easier. - Personalised links from emails to online donation pages.
Guiding donors to a relevant donation form. - Conversion optimisation of your donation process.
We analyse and improve how your visitors convert into donors.
Our preferred partner is Koalect, a Belgian solution. We also have experience with other platforms and integrations.
Did you know that more and more donors give via QR codes and grant permission for further communication? Every online donation is an opportunity to build a lasting connection.
Email marketing for non-profit organisations
Email marketing is one of the best converting digital channels in fundraising. It is fast, cost-efficient and easy to combine with your Direct Mail campaigns.
We develop and send:
- Personalised emails and newsletters.
Tailored to your donors’ interests, giving history and preferences. Featuring relevant updates, stories and targeted calls for support. - Online donation campaigns aligned with your Direct Mail actions.
Ensuring consistent messaging across channels. - Automated follow-up emails after a donation.
Thank-you messages and next steps that strengthen trust and encourage continued engagement. - Segmentation campaigns based on donor behaviour.
Targeted communication tailored to active, inactive or new donors.
Email campaigns generate additional online donations and strengthen your relationship with your donors and supporters. It is an essential component of a strong digital fundraising strategy.
Lead generation and digital growth campaigns on social media
Recruiting new donors remains a challenge. Digital lead generation makes it possible to reach new contacts and potential donors more quickly.
Through targeted social media campaigns, we help you to:
- Grow your email database with high-quality leads.
Through structured digital campaigns deployed several times per year. - Recruit new donors through growth campaigns on Meta and Google.
Using targeted ads and online actions that lead directly to an online donation. - Collect opt-ins for further communication.
Allowing you to build future email and fundraising campaigns on a GDPR-compliant basis.
SEO and SEA for non-profit organisations
Having a website is not enough. You also need to be found online.
Many organisations notice that their website is mainly visited by people who already know them. With a focused SEO and SEA strategy, you reach new interested audiences.
SEO (Search Engine Optimization)
With SEO, we ensure that your website ranks better in Google. Without paying for that click.
We can support you with:
- Optimisation of your web content for search engines.
Structuring and rewriting pages to better match relevant search queries. - Technical recommendations for improved online visibility.
Analysing your website structure and providing concrete improvements to rank better and higher. - Keyword research for non-profit organisations.
Identifying what people actually search for relevant to the topics of your charity. - Content advice for increased organic traffic.
Helping you create relevant pages and articles that attract visitors via Google and other search engines.
SEA (Search Engine Advertising)
With SEA, we set up paid campaigns to achieve faster visibility in search engines.
DSC can support you with:
- Setting up Google Ads campaigns.
Creating targeted ads that appear when users search for relevant topics. - Search ads aimed at potential donors.
Targeting people with a higher likelihood to donate. - Performance analysis, budget management and optimisation.
Monitoring results and adjusting campaigns to maximise your budget.
SEO builds sustainable online visibility over time.
While SEA delivers faster, measurable results through targeted paid campaigns.
A website is not just a business card, but an active fundraising channel.
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