Campaign
UNICHIR: e-mail campaign with gift vouchers
Gerelateerde dienst
Digital fundraising
Organisation
Dr. Réginald Moreels UNICHIR vzw
Campaign theme
The birthday of founder Dr Réginald Moreels
The set-up
For UNICHIR, we developed a recurring year-end campaign around the birthday of founder Dr. Réginald Moreels. The central call to action: give a symbolic gift voucher to UNICHIR, for example for a bag of blood or medical supplies for an operation. Through a customised online donation form, donors can easily choose a concrete contribution.
The campaign starts with an email to the organisation's existing donors, followed by a reminder on Dr. Moreels' birthday. In addition, an article on the UNICHIR website supports the campaign and links through to the donation form.
The combination of a strong message, a low-threshold donation mechanism and a well-considered email flow resulted in UNICHIR's best-performing email campaign of 2025. Together, the email and its follow-up proved particularly effective, achieving a ROI (Return On Investment) of 6.6.
