Campaign
Child-Help: urgency Mozambique
Gerelateerde dienst
Direct Mail
Organisation
Child-Help
Campaign theme
Cyclone Idai hits Mozambique
The set-up
In emergency mailing, 'speed' is a very important factor. How do you get your appeal to as many people as possible as soon as possible after the disaster/event? This requires a motivated team on standby even after hours and flexible suppliers who can shift schedules to make the impossible possible.
The biggest kudos here go to the copywriter who managed to grab attention and touch hearts with a minimum of information and without tools such as uncommon covers or gadgets.
This mailing became a success across the board: both active and inactive donors of the association plus prospects, responded en masse to the request to help cope with the floods in Mozambique.
