Voedselbanken België & UNICHIR: online donations via email, website and direct mail

Organisations
Voedselbanken België & Dr. Réginald Moreels UNICHIR vzw

The objective
To capture donations easily and intuitively online via various online and offline channels

The set-up
For Voedselbanken België (the belgian food banks) and UNICHIR, we developed an integrated approach to collect online donations through different channels. Using Koalect forms, donors can give via email, the website or a QR code included in a direct mailing campaign.

In printed direct mailings, we use QR codes that can be scanned both with a banking app and with a smartphone camera. This allows donors to make a quick and easy donation while reading the mailing.

The website also plays an important role in this approach. With a clearly visible donation button in the header, visitors can access an online donation form at any time. This turns the website into a permanent fundraising channel.

Emails and website articles can also link to tailored donation forms. Titles, texts and suggested donation amounts can easily be adapted to a specific campaign or objective. Forms can also be used strategically to recruit monthly donors, creating opportunities to build long-term relationships with donors.

By connecting online and offline channels, we create a consistent donation experience across all touchpoints and lower the threshold for people to give.